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SBA Forms Strategic Alliance with Vista Chapter of the National Association of Hispanic Real Estate Professionals

SAN DIEGO - (Business Wire) Ruben Garcia, the San Diego district director of the U.S. Small Business Administration (SBA), signed a strategic alliance memorandum today with Maria Lopez Flores, President/CEO of the National Association of Hispanic Real Estate Professionals (NAHREP), Vista chapter.

The signed agreement allows SBA and the NAHREP Vista to work together, with SBA and its resource partners providing maximum financial opportunities, training and technological information to NAHREP entrepreneurs.

“I’m extremely pleased with the work that is being accomplished by NAHREP Vista and the excellent leadership provided by Maria Lopez Flores,” said Garcia. “Maria has a rich history of helping entrepreneurs take their place as business owners and I know she’ll continue doing a great job of assisting potential owners to fulfill their dreams of small business ownership.”

This collaboration between the SBA and the NAHREP Vista is building a strong foundation for the future. NAHREP’s mission is to increase Hispanic homeownership rates through educational tools and a network of professionals in the real estate industry.

Notes Maria Lopez Flores, “Having SBA San Diego as a strategic alliance partner only enhances a strong foundation of services for future entrepreneurs, especially those working in North San Diego County.”

To learn more about the SBA call (619) 557-7250 or (619) 727-4883 and visit the web at www.sba.gov/ca/sandiego. To find out more about NAHREP Vista, call Maria Lopez Flores at (760) 803-4696.

Release Number: 09-17

U.S. Small Business Administration
Cynthia Harris, 619-727-4884
http://www.sba.gov/ca/sandiego/SN_NEWS.html

The First Time Home buyers Tax Credit of $8000 can be used as a down payment

Shaun Donovan, secretary of the U.S. Department of Housing and Urban Development, said that the Federal Housing Administration is going to permit its lenders to allow homeowners to use the $8,000 tax credit as a down payment.

Marketing the tax credit to the Latino community can be a great way to generate new leads. Here are some ideas of what you can do to attract potential homebuyers.

First: I would include a bilingual version of the tax credit program on my website homepage. As everything that has anything to do with government, this program is not exempt of red tape and confusion. So why not prepare a short tax credit fact sheet in English and Spanish for your visitors. DO NOT forget to make easy for them to ask you questions about the program, that why you will be able to generate and later convert leads into prospective.

Second: Create a bilingual flyer highlighting FAQ about the program and blast Wal-Marts, local business, homeownership fairs and apartment complexes. Make sure to refer readers to your website for more information and leave your cell number and email for easy contact.

Lastly: I will blast the information online at the local level. Create a bilingual Google pay-per-click campaign targeting first time homebuyers in your town. Use keyword like “tax credit program” “first time home buyer” “government assistance”. Utilized the free services of Craiglist.org, post a new ad every couple days in the real estate and finance section of your home town, this will help you drive traffic to your website. Write a blog, if you have not done so; create a blog by using some free platform like Blogger.com and wordpress.com

Just keep in mind that if your strategy is educate and inform potential leads, they will appreciate and eventually would love the opportunity to work with you and find a home together.

HUD Secretary's Opportunity and Empowerment Award Application

The Department of Housing and Urban Development and the American Planning Association (APA) have announced the criteria for the 13th annual HUD Secretary's Opportunity and Empowerment Award.

The award is part of the APA's 2010 National Awards Program, for which winners will be announced at APA's National Planning Conference in New Orleans, Louisiana on April 10-14, 2010.

The award honors excellence in community planning that has led to measurable benefits in terms of increased economic employment, education, or housing choice or mobility for low- and moderate-income residents. The emphasis of the award is on how creative housing, economic development, and private investments have been used in or with a comprehensive community development plan to produce tangible results.

Entries must be submitted online through the American Planning Association website at www.planning.org/awards/. The online application form will be available beginning June 30, 2009; the deadline for completed submissions is September 9, 2009.

The criteria, submission information, and requirements for this competition are currently available on HUD USER at www.huduser.org/research/APA10_AwardApp.pdf. APA Public Affairs Associate Roberta Rewers can be contacted by phone at 312-786-6395 or via email at rrewers@planning.org for additional information.