If you still believe on the myth that Latinos are not online or that Latino don’t own computers, here are some facts that will help you better understand this segment of the online real estate market.
Latinos outpaced the general Internet population grows in total minutes spent while surfing the net, total pages view and total unique visits.
According to the first annual U.S. Hispanic Cyberstudy, Latinos spend 43% more time online at work (13.5 hours) and 13% more time online at home (9.5 hours) than the overall online population
Real estate agencies looking to expand their market share are looking at the Internet as the ideal place to meet potential clients
There very simple tools that a bilingual real estate professional can add to his or her arsenal that will help them effectively market Latinos online, here are some of the tools that I have used over the years with success.
1-bilingual real estate website: Studies shown that Latinos prefer to communicate in Spanish when they are transacting important business like buying or selling real estate, especially those who are first generation of immigrants, having a bilingual site, can help you accomplish this.
2-ve a blog in Spanish: Blogs are great sources of information; it allows you the opportunity to demonstrate to your Spanish speaking readers that you are a real estate expert. Google “Spanish Real Estate Blogs” in your area to see how many they are, I can assure you that not many if any will come out on your search.
Social Media En Español:
When you are promoting your brand online, do it from the hart do not try any hard sale, as the online market place can help you build reputation and leverage more business, it also can ruin your real estate career. If you are there helping others, business will come soon enough, you’ll see.
If you have any comment or question feel free to drop me a line @ firstname.lastname@example.org