Sunday, June 01, 2008

Casa Latino Real Estate Expands in Phoenix

For Immediate Release May 31, 2008
Contact: William Arce,
VP Casa Latino Franchise Corporation

Casa Latino Real Estate Expands in Phoenix

Bucking the trend of real estate office consolidations and closures, Casa Latino Real Estate has been steadily expanding throughout Phoenix. The company’s first Phoenix based franchise owners have grown from one office at 7th and Southern to three locations with more on the drawing board.

Their newest office has opened at 6030 N. 23rd Avenue, just off the I-17 freeway and Bethany Home Road in North Central Phoenix. Casa Latino franchise owner Ana Delgado, a former Century 21 agent, stated that “our newest office is conveniently located and compliments our locations at 7th and Southern and at the Ranch Market at 6730 W. Camelback Road in Glendale”.

Delgado is the managing broker and partner in a company which owns and operates Casa Latino real estate franchises throughout Greater Phoenix.

Casa Latino entered the Phoenix market late last fall with operations commencing in January of this year. The east coast based real estate franchise model is touted as America’s first and only true Latino real estate brand and is clearly the leader in the servicing the nations diverse Hispanic community. Robb Heering, company founder and CEO stated that “Ana Delgado is partnered up with some very influential and experienced local real estate and business talent. The ownership team in the Phoenix market includes Realtors John Purdon and Guillermo Blanco, a team of local internet business executives including Bob Gibson, and retired Phoenix Sun player Eddie Johnson. We fully expect that this ownership team will continue to expand their operations throughout Arizona and perhaps other key markets. Unlike many typical real estate franchise owners, this team has some very deep and diversified talent at its disposal”.

Casa Latino has been quietly expanding its operations throughout the US and continues to grab market share in many important markets. The company anticipates continued aggressive growth in the Greater Phoenix market.

About Casa Latino

Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhance a broker's ability to recruit agents. The low franchise fee and an exceptionally low transaction-based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino has awarded franchises in several states and is executing an aggressive growth plan in the USA and many other countries.

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