Thursday, July 31, 2008 Announces Advisory Board Members.

For Immediate Release Announces Advisory Board Members.

Jacksonville, Florida. – (July 31, 2008) –, the nation’s leading online real estate educational resource for the Latino community, announced today that it has formed an advisory board comprised of industry leaders that will assist REL achieve its mission. “After careful considerations and due diligence, REL is proud to welcome Tino Diaz, Managing Director & CEO of Charis PROS and Vice Chair of the National Association of Hispanic Real Estate Professionals (NAHREP); Anna Alvarez-Boyd, vice President and Programs Manager of the Congressional Hispanic Caucus Institute (CHCI); Robb Heering, Founder and CEO of Casa Latino Real Estate Franchise; Mercy Lugo-Struthers, former AOL Latino’s Director of Hispanic Marketing and Real Estate Entrepreneur; and Pablo Wong, Senior Vice President for Fidelity National Financial,” said Bill Arce, the President and CEO of REL Inc.

Earlier this year, REL announced its code of honor, “Impeccable Ethical Behavior”, and the services of AT Funding as its first provider of real estate financial services to REL customers. Most recently, REL secured John Maley as its CFO.

The advisory board will guide REL in the development of its business strategy, consumer education program, web content and design, internet positioning and marketing. “The tremendous knowledge and diversity in their strengths and background will be of tremendous importance to REL. They are successful professionals and have displayed a commitment to excellence in promoting sustainable home ownership in the Latino community,” said Mr. Arce.

“In these times of change and strife in the real estate market, there is a desperate need for consumers to find trustworthy information and professionals that enable them to become homeowners. I could not be more pleased to see the introduction of this venture by my respected colleague Bill Arce. Bill has given a great deal of devotion and care over many years in creating an organization of professionals that are committed to building this nation through the application of prudent and conscientious business practices in the real estate arena. At last, it has arrived!” said Tino Diaz.

According to eMarketer, there were 15.7 million Hispanic internet users in the United States in 2005, rising to 16.7 million in 2006. The number of users is expected to grow by 33 percent over the next five years, reaching 20.9 million in 2010. “As a result of this fast-growing market segment, offers in its portal, direct access to real estate information, homes for sale, a real estate agent directory, and information on foreclosure prevention and predatory lending,” said Arce.

About Real Estate Latino, Inc.:

Real Estate Latino, Inc., based in Jacksonville, Fla., is the nation’s leading resource and provider of information via Its mission is to meet the real estate needs and objectives of our customers through the highest ethical and best professional services. Launched in 2004, was founded by William R. Arce to address Latinos real estate concerns about real estate. For more information please visit,

Information on each of the advisory board members can be found in

Media Contact:
Dunia Arce
(904) 647-4420

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