- Expanded Role is Part of Plan to Integrate Strategic Markets Division Nationwide -SANTA ANA, Calif., Oct. 14 /PRNewswire-HISPANIC PR WIRE/ -- First American Title Insurance Company announced today that Maria Y. Valentin has been promoted to vice president for the Strategic Markets western region as part of the company's plan to integrate the division into its core operating divisions nationwide.
In this expanded role, Valentin will oversee development of the company's multicultural marketing strategies for California, Nevada, Arizona, and Hawaii. Valentin, who is based in Carmel, Calif., joined the company as diversity marketing manager in 2003 and was promoted to diversity marketing director for the greater San Francisco area in 2005.
Her primary responsibilities have included consumer-focused outreach and educational events, specialized programs for real estate professionals and the hiring and training of key First American staff to better service ethnically diverse areas. She also played a key role in the launch of First American Asians' Club, a first-of-its-kind Internet destination dedicated to real estate professionals serving the Asian community.
"The face of homeownership continues to evolve and First American is committed to providing real estate professionals with title and escrow related products and services to help them better understand the issues facing minority homebuyers," said Valentin. A sought-after speaker and recognized expert on the multicultural real estate market, Valentin has also developed courses to help First American's employees better understand the needs of ethnically diverse homebuyers. These courses include cultural competency training, as well as a program that familiarizes bilingual staff members with Spanish real estate and title vocabulary that may not be part of their everyday language. "The multicultural real estate market is growing rapidly, particularly in California, Arizona, and Nevada.," explained Curt A. Caspersen, executive vice president for the southwest division.
"Under Maria's leadership, First American is positioned to meet the market demand stemming from this growing sector." Valentin worked as a licensed real estate broker in Southern California from 1996 to 2000. She is actively involved in a number of professional organizations, including the National Association of Hispanic Real Estate Professionals, Asian Real Estate Association of America, Women's Council of Realtors(R) and the Santa Clara County Association of Realtors' Equal Opportunities Committee. Additionally, she is an active volunteer with Hospice of Monterey County and Community Hospital of Monterey, St. Joseph's Hospital and the American Red Cross.
About First American Title Insurance Company First American Title Insurance Company, the largest subsidiary of The First American Corporation (NYSE: FAF), traces its history to 1889. One of the largest title insurers in the nation, the company offers title services through its direct operations and an extensive network of agents throughout the United States and abroad.
The company has its headquarters in Santa Ana, Calif. Information about The First American Corporation's subsidiaries and an archive of its press releases can be found on the Internet at http://www.firstam.com. SOURCE The First American Corporation
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