Tuesday, December 02, 2008


For More Information Contact: William ArceBillArce@CasaLatino.com(904) 415-2755

Mercy Lugo-Struthers to head brand and business expansion in Northern Virginia, DC and Maryland

Danbury, CT, December 2, 2008 – Casa Latino Franchise Corporation today announced the addition of Mercy Lugo-Struthers, former Director of US Hispanic Marketing for AOL Latino and DirectTV Más, and real estate investor, to their rapidly expanding Casa Latino family. With this announcement Casa Latino Real Estate enters the coveted US Capitol Metro area backed by a professional that clearly understands what it takes to effectively reach and service the US Hispanic market.

Ms. Lugo-Struthers has consistently combined her marketing talent and her passion to improve the lives of Latinos in America. During her nearly two decades of corporate marketing experience, she devoted her time and talent to empower Latinos to achieve their American dreams in a variety of ways. Whether it was developing programs to educate Latino’s about the importance of computers and the Internet in the Latino household, or advancing their TV viewing habits to include rich cultural and educational programming. More recently, inspired by the foreclosure crisis of Latinos in Prince William County, she designed a program to educate them about how to get back into responsible homeownership.

Robb Heering, Casa Latino Franchise Corporation Founder and CEO stated that, “We have been speaking with Mercy for several months regarding her career move from corporate marketing to residential real estate, an area she’s been immersed in during the past two years. Her passion and commitment to serving her community combined with her knowledge of the real estate business made her a perfect fit for our brand.”

“We have awarded a multi-unit area development contract to Mercy. Her team will expand the Casa Latino Real Estate brand throughout Northern Virginia, Washington DC and portions of Maryland. The first Metro DC office will open in Virginia this winter with others to follow throughout the region.”

Bill Arce, Vice President of New Business Development for Casa Latino added “Mercy Lugo-Struthers will help to level the playing field in a market where many consumers, not just Latino’s, have been hard hit by the current market. Years of abuse of consumers by unscrupulous mortgage and real estate practitioners have caused tremendous damage to this market. We expect Mercy to raise the bar and change all of that by delivering the sincere, honest, and ethical counsel, education, home buying and home selling services that the Casa Latino brand represents. We are very proud and humbled to welcome Mercy to the Casa Latino familia”.

About Casa Latino

Casa Latino was founded in 2005 in Connecticut by Lawyer and Real Estate Broker, Roberto “Robb” Heering. It is the fastest growing Latino real estate brand and the only Latino-focused agency with a national footprint. While other real estate franchise companies have stalled or downsized in the midst of the current financial crisis, Casa Latino has more than doubled its franchised offices from 20 to over 44 in 2008. Casa Latino offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise royalty model encourages a variety of agent compensation programs which dramatically enhances a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. The company will continue aggressive system expansion during 2009 throughout key US and international markets.

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