Saturday, March 28, 2009

Coldwell Banker trains Latino commercial real estate brokers

Jacksonville Business Journal - by Christian Conte Staff Writer

JACKSONVILLE — After franchisees spent five years building Coldwell Banker residential franchises in Latin America, the businesses there are ready to expand into commercial real estate, and they’re getting help from Jacksonville Coldwell Banker agents.
Eleven Coldwell Banker executives from Colombia, Panama and Brazil recently spent three days at a first-of-its-kind training program at the Coldwell Banker Commercial Benchmark Realty headquarters in Jacksonville.

Helping Latin America develop its commercial brokerage will ultimately benefit Florida by sparking business transactions, said Larry Bernaski, a regional manager of international business development at the public-private partnership devoted to statewide economic development, Enterprise Florida Inc. Already Latin America is one of Jacksonville’s biggest trade partners, particularly Brazil, Venezuela, Colombia and Argentina.

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