Monday, January 19, 2009

Mortgage/Housing Crisis Hits Latinos: The Press Spins it Again!



Author: Joshua Dorkin • URL: http://www.biggerpockets.com/ January 8th, 2009 •

The Associated Press just released a troubling article regarding the Latino community and the housing crisis. If you were to glimmer through the headline and a paragraph or two, you’d think that Latinos are helping drive the housing crisis as a whopping 9 percent happen to be behind in their mortgage payments.

"Nearly one in 10 Latino homeowners fell behind in mortgage payments last year, and about 3 percent said they had received a foreclosure notice, a Hispanic research group reported Thursday.The Pew Hispanic Center’s survey of Hispanic adults found that 9 percent said they missed a mortgage payment or made a partial payment during the past year. "

We’re going to see article after article about this study, and the press will likely put their usual spin on the situation.

Sometimes Bad News is Actually Good News

What most people who see this and the other media pieces won’t get to is the part of the article that tells us that the Latino community is actually handling itself better than the US as a whole.

"The strain felt by Hispanic homeowners seemed consistent with that of all U.S. homeowners. The Mortgage Bankers Association reported last month that a record one in 10 American homeowners with a mortgage was at least one month behind on payments or in foreclosure at the end of September 2008."

So, why is the press not pointing out the fact that there is a 1 percent gap between the rate at which Latinos are faltering and the rate that Americans in general are faltering? Obviously, if you remove the margin of error, there probably isn’t much of a difference in these rates, but why do we have to point out certain communities?

What is shocking is that despite being targeted with subprime and other exotic loans, this community is faring pretty well relative to the rest of the country.
How about the mainstream press write about that?
:) I would like to thanks Joshua for sharing this great blog with our community.
Gracias,
Bill Arce

Wednesday, January 14, 2009

Keep Your Home. Know Your Loan." HUD campaign promotes free housing counseling

NEWS Department of Housing and Urban Development - Steve Preston, SecretaryOffice of Public Affairs, Washington, DC 20410HUD No. 09-005

FOR RELEASEBrian Sullivan
Wednesday January 14, 2009

http://www.hud.gov/news/index.cfm
HUD KICKS OFF SIX-CITY FINANCIAL LITERACY CAMPAIGN TO HELP TROUBLED HOMEOWNERS AVOID FORECLOSURE AND RESCUE SCAMS"Keep Your Home. Know Your Loan." campaign promotes free housing counseling

NEW YORK - U.S. Housing and Urban Development Secretary Steve Preston today announced HUD's latest effort to prevent foreclosure by launching an aggressive consumer education campaign in six cities. HUD's "Keep Your Home. Know Your Loan." campaign will kick off in Chicago, Detroit, Los Angeles, Miami, New York and Phoenix. Preston launched the public awareness initiative at Neighborhood Housing Services, a New York City agency that offers clients free mortgage delinquency and default resolution counseling.HUD's financial literacy campaign builds on the Department's continuing commitment to support its 2,600 housing counseling agencies across the country.

In 2008, demand for HUD-approved counseling increased significantly. Meanwhile, the number of foreclosure rescue scams has also increased in response to the nation's housing crisis. "This campaign is a call to action for families at risk of losing their homes," said Preston. "We want people to pick up the phone and call a HUD-approved housing counseling agency before they reach a point of no return. Keeping your home may be as easy as dialing 877-HUD-1515."Many troubled homeowners seek help late in their financial crisis thereby limiting their loan modification options.

HUD's campaign will target homeowners who are three-to-six months from defaulting on their mortgage, facing a reset on their adjustable-rate mortgage, or are experiencing a family crisis such as unemployment or skyrocketing health care costs in 2009. The "Keep Your Home. Know Your Loan." campaign will include print, radio and television public service announcements, as well as a tool kit for non-profit counseling agencies that will support the effort. In each PSA, consumers are directed to call HUD's toll-free counseling hotline (877-HUD-1515) to arrange free face-to-face meetings with a counselor near them.

Since most HUD-approved counseling agencies lack the resources for marketing and outreach, the Department is launching this campaign to help consumers earlier in their financial crisis and to fight the explosion of "pay-to-play" loan modification scams.HUD's support for housing counseling agencies has grown significantly, from $20 million in 2001 to $50 million in 2008. In addition, federal support has now grown exponentially with $360 million in additional funds in 2008 specifically for foreclosure prevention counseling. HUD has requested another $65 million to support local housing counseling agencies in FY 2009. Research finds HUD-approved housing counseling is effective to prevent foreclosure.

A recent HUD study noted a 55 percent increase in the number of clients receiving foreclosure prevention counseling between 2006 and 2007. Of the approximately 136,000 families that completed this counseling during 2007, 45 percent were able to remain in their homes while 14 percent ultimately lost their home through foreclosure. This report also found that in the years leading up to the current crisis, more than 55 percent of low-income families seeking to buy their first home did not seek out pre-purchase counseling. This lack of counseling likely left them unprepared to make one of the biggest financial commitments of their lives and may have contributed to some of today's high rates of default and foreclosure.

###
HUD is the nation's housing agency committed to increasing homeownership, particularly among minorities; creating affordable housing opportunities for low-income Americans; and supporting the homeless, elderly, people with disabilities and people living with AIDS. The Department also promotes economic and community development and enforces the nation's fair housing laws. More information about HUD and its programs is available on the Internet at www.hud.gov and espanol.hud.gov.

Fact SheetConsumer Education Campaign

CHALLENGE: In light of the economic conditions, including declining home values and the increase of resetting mortgage rates, many Americans are facing significant challenges that are contributing to the alarming rate of foreclosures. HUD-approved Housing Counseling Agencies can help homeowners navigate their financial challenges.

However, counselors have more options to assist clients when homeowners call early in the process BEFORE they are in crisis.RESPONSE: Over the next six months, U.S. Housing and Urban Development is launching a national consumer education campaign urging homeowners to seek free, HUD-approved housing counseling advice.

The campaign is a call to action for homeowners and will target communities and demographic groups that are most at-risk.CAMPAIGN GOAL: Provide marketing and outreach materials, and technical support to assist housing counseling and non-profit agencies that provide services to homeowners. The hope is to target current homeowners to assist them in keeping their homes by:

Informing them of their loan terms and associated financial options;
Encouraging them to seek assistance early - CALL TO ACTION; and
Educating consumers on how to improve general financial literacy.

COMPONENTS: The campaign provides a 'tool kit' which includes print, radio and TV PSAs, to support community, non-profit agencies that provide housing counseling services.

PARTNERS: HUD is urging community, cultural, faith-based and political advocates to become involved in the campaign. In addition, HUD is seeking homeowner associations, real estate brokers and other members of industry to take an active role. Visit the website and learn more.

TARGET CITIES: Six cities were chosen for the launching of the campaign which are New York, Miami, Chicago, Detroit, Los Angeles, and Phoenix.

CAMPAIGN BRAND AND HOTLINE: Keep Your Home. Know Your Loan.CALL 1-877-HUD-1515 for one of HUD's 2,600 approved Housing Counseling Agencies in your local area. Visit http://www.hud.gov/keepyourhome.

Monday, January 12, 2009

Recession Hitting U.S. Hispanics Hard


WASHINGTON -- U.S. Hispanics are being hit hard by the current recession, with 30 percent of them saying that their economic situation is bad, 68 percent sending less money back to family members in their home countries and 3 percent facing mortgage foreclosure, the Pew Hispanic Center reported Thursday.


The non-partisan research outfit said that Latinos and the general population view the current U.S. economic situation similarly, but the Hispanic community paints a darker panorama regarding their personal financial situations.Thirty percent of U.S. Hispanics feel that their finances are in bad shape, compared with 21 percent of the general population.Just 19 percent of Hispanics say that their situation is good and only 4 percent call it excellent.


The evaluation of one's personal economic situation is different for immigrant Hispanics and those who were born in the United States.In that regard, 34 percent of the immigrants say that their financial situations are bad compared with 25 percent of the U.S.-born Hispanics.Among working people, 23 percent say that their financial situation is bad, while 39 percent of unemployed Latinos say the same.


The study reveals that 43 percent of Hispanics feel that their financial condition has worsened in the last year, almost the same percentage - 41 percent - who say they have detected no change. Only 15 percent say their financial situation has improved in the past 12 months.The effect of the recession is being felt among Hispanics, above all, in the real estate market, ......


Wednesday, January 07, 2009

Subprime Lending Leads to Surge of Latino Foreclosures

A push for Latino homeownership by lawmakers and advocacy groups, followed by predatory lending, has contributed to a wave of foreclosures among Latinos, reports the Wall Street Journal.

By: http://www.diversityinc.com/public/5047.cfm

In 2003, the Congressional Hispanic Caucus created a housing program for Latinos called Hogar, which is Spanish for home. Hogar worked with the mortgage industry and with advocacy groups to increase mortgage lending to Latinos. At the time, the Latino homeownership rate was 47 percent, compared to 68 percent for the overall population. The program seemed to be a success, with Latino homeownership soaring to 6.1 million by 2007, an increase of almost 50 percent over 2000. Homeownership nationally grew only 8 percent in the same period.

But the growth was fueled by "reverse-redlining," according to Aracely Panameno, director of Latino affairs for the Center for Responsible Lending. Lenders were seeking out Latino borrowers and pushing them into risky subprime loans. In 2005 alone, subprime mortgages to Latinos jumped 169 percent, according to the Federal Financial Institutions Examination Council.

Now statistics suggest that Latinos are paying the price with a surge in foreclosures. The Journal reports that in counties where Latinos make up more than 25 percent of the population, banks have taken back 6.7 homes per 1,000 residents since the beginning of 2006. That's compared to 4.6 per 1,000 residents in all counties. Part of the problem is that there are also large Latino populations in states like California and Florida where housing prices have fallen steeply.

Click here to read the full story in the Wall Street Journal.

Click here to read "The Housing Crisis: Blacks & Latinos Targeted" on DiversityInc.com.

Wednesday, December 31, 2008

Casa Latino Real Estate Headquarters Relocates



FOR IMMEDIATE RELEASE:



Casa Latino Real Estate Headquarters Relocates



Celebration, FL – January 1, 2009Casa Latino Franchise Corporation, the country’s largest network of Hispanic and minority owned real estate offices has selected Celebration, Florida as its new corporate headquarters.



Speaking from Connecticut, Casa Latino CEO Robb Heering announced that the company was relocating its headquarters and national franchise sales operations to a new facility in Celebration, Florida, roughly one mile from Disney World.



“We have systematically grown our company and our expansion is increasing at a rapid pace. We needed to make some decisions regarding office space sooner than later as we need to immediately increase our ability to host franchise owners and prospects and house additional corporate staff. We decided to expand the bounds of our office search outside of our current location in Southbury, Connecticut.



Our new location in central Florida is a global destination. Celebration is a town that was designed by the Walt Disney Company and it’s a far cry from the snow and ice of the northeast. The new office space can accommodate our needs to have training and conference facilities and allows for expansion for additional staff. The new state of the art building known as Palm Plaza was constructed and is managed by La Rosa Development Corporation. Joe La Rosa, a principal at La Rosa Development is also a Casa Latino franchise owner and a major area developer for Casa Latino in several markets.



Our cramped Connecticut office has been vacated and our move to Celebration has been accomplished in time to kick off 2009. We will grow our brand presence in many additional markets in 2009 here in the US and in Latin America and the new venue will serve our needs well.



Casa Latino’s new headquarters office is located at 1420 Celebration Boulevard, Suite 200, Celebration, FL 34747.



Press Contact: William Arce, VP, Casa Latino Franchise CorporationBillArce@CasaLatino.com (904) 415-2755

Tuesday, December 09, 2008

Casa Latino Real Estate Expand its Operation To New York


FOR IMMEDIATE RELEASE:

New York Real Estate Power Players Join Casa Latino Real Estate

Southbury, CT - December 09, 2008 The Metro New York market will soon be home to dozens of Casa Latino Real Estate offices. The national leader in the Hispanic and multi-cultural real estate market has awarded a large multi-unit area development franchise to one of New York's preeminent power players.

Speaking from his Connecticut headquarters, Casa Latino CEO Robb Heering announced that a team led by Kevin McClarnon has acquired exclusive rights to open, operate, and broker the sale of Casa Latino real estate offices throughout metropolitan New York.

"Kevin McClarnon was one of the founders of Long Island's National Homefinders Signature Properties, which was acquired in 2003 by NRT, Incorporated to operate under the Coldwell Banker banner. Kevin is a highly respected real estate professional who continues to influence the greater New York real estate market. We have been searching for a quality, competent, and professional team to lead our New York operations since our company began in 2005. Kevin and his growing team will give our national brand tremendous credibility and reach in the Metro New York market."

McClarnon and his team have executed an exclusive territorial rights and area development agreement for, Kings, Bronx, New York, Richmond, Queens, Nassau, Suffolk Westchester and Rockland Counties.

About Casa Latino Franchise Corporation

Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. While the company serves everyone, regardless of heritage, the company's model is designed to provide superior service to a multicultural market. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhance a broker's ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino has awarded franchises in 14 states and is executing an aggressive growth plan in the USA and several other countries.

Press Contact:

Bill Arce, VP, Casa Latino Franchise Corporation

BillArce@CasaLatino.com

(904) 415-2755

Monday, December 08, 2008

Subprime Mortgages And Civil Rights

Subprime Mortgages And Civil Rights

The manner with which mortgage companies peddled subprime loans to low-income people of color has been called reverse redlining, an inversion of the racially discriminatory real estate practices prevalent in urban America through the better part of the 1960s. And just like 40 years ago, an organization of community groups is charging that financial institutions violated civil rights in their quest to generate wealth. This time, the target is two bond rating agencies that assuaged investor concerns about the tenuous mortgages bundled and sold around the world as mortgage-backed securities. Via the Los Angeles Times:

You Can Read The Whole Article Here: http://progressillinois.com/2008/12/05/subprime-mortgages-civil-rights

Tuesday, December 02, 2008

CASA LATINO REAL ESTATE ENLISTS HISPANIC MARKETING EXECUTIVE VETERAN AS FRANCHISEE AND AREA DEVELOPER

For More Information Contact: William ArceBillArce@CasaLatino.com(904) 415-2755

Mercy Lugo-Struthers to head brand and business expansion in Northern Virginia, DC and Maryland

Danbury, CT, December 2, 2008 – Casa Latino Franchise Corporation today announced the addition of Mercy Lugo-Struthers, former Director of US Hispanic Marketing for AOL Latino and DirectTV Más, and real estate investor, to their rapidly expanding Casa Latino family. With this announcement Casa Latino Real Estate enters the coveted US Capitol Metro area backed by a professional that clearly understands what it takes to effectively reach and service the US Hispanic market.

Ms. Lugo-Struthers has consistently combined her marketing talent and her passion to improve the lives of Latinos in America. During her nearly two decades of corporate marketing experience, she devoted her time and talent to empower Latinos to achieve their American dreams in a variety of ways. Whether it was developing programs to educate Latino’s about the importance of computers and the Internet in the Latino household, or advancing their TV viewing habits to include rich cultural and educational programming. More recently, inspired by the foreclosure crisis of Latinos in Prince William County, she designed a program to educate them about how to get back into responsible homeownership.

Robb Heering, Casa Latino Franchise Corporation Founder and CEO stated that, “We have been speaking with Mercy for several months regarding her career move from corporate marketing to residential real estate, an area she’s been immersed in during the past two years. Her passion and commitment to serving her community combined with her knowledge of the real estate business made her a perfect fit for our brand.”

“We have awarded a multi-unit area development contract to Mercy. Her team will expand the Casa Latino Real Estate brand throughout Northern Virginia, Washington DC and portions of Maryland. The first Metro DC office will open in Virginia this winter with others to follow throughout the region.”

Bill Arce, Vice President of New Business Development for Casa Latino added “Mercy Lugo-Struthers will help to level the playing field in a market where many consumers, not just Latino’s, have been hard hit by the current market. Years of abuse of consumers by unscrupulous mortgage and real estate practitioners have caused tremendous damage to this market. We expect Mercy to raise the bar and change all of that by delivering the sincere, honest, and ethical counsel, education, home buying and home selling services that the Casa Latino brand represents. We are very proud and humbled to welcome Mercy to the Casa Latino familia”.

About Casa Latino

Casa Latino was founded in 2005 in Connecticut by Lawyer and Real Estate Broker, Roberto “Robb” Heering. It is the fastest growing Latino real estate brand and the only Latino-focused agency with a national footprint. While other real estate franchise companies have stalled or downsized in the midst of the current financial crisis, Casa Latino has more than doubled its franchised offices from 20 to over 44 in 2008. Casa Latino offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise royalty model encourages a variety of agent compensation programs which dramatically enhances a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. The company will continue aggressive system expansion during 2009 throughout key US and international markets.

Monday, December 01, 2008

Federal Reserve, Treasury Take Steps to Boost Lending

The US Federal Reserve and Treasury Department on Tuesday announced two new programmes that will pump an additional 800 billion dollars into the struggling economy and unfreeze credit for consumers and small businesses.


This second stimulus follows the 700-billion-dollar rescue package already approved by Congress. Under one of the two new programmes, the Fed will use 600 billion dollars to buy mortgage-backed securities to reduce the cost of home mortgages.

The other programme, the Term Asset-Backed Securities Loan Facility (TALF), by the Federal Reserve Bank of New York, will create a lending facility worth 200 billion dollars to holders of securities backed by consumer debt - credit card, student and auto loans. This will essentially make it easier for consumers to borrow money.

The New York Fed is headed by Timothy Geithner, named Monday by president-elect Barack Obama as his Treasury secretary. Geithner will be tasked with rescuing the financial industry from its worst crisis since the Great Depression when the new administration takes over on January 20.

The Treasury Department said it would provide 20 billion dollars of credit protection to the New York Fed for TALF, Treasury Secretary Henry Paulson told a news conference Tuesday.

Consumer asset-backed securities (ABS) worth 240 billion dollars were issued in 2007. But the widening financial crisis this year ensured that banks and financial institutions have been reluctant to lend, with credit markets essentially coming to a halt in October.

"As a result, millions of Americans cannot find affordable financing for their basic credit needs. And credit card rates are climbing, making it more expensive for families to finance everyday purchases," Paulson said.

The lack of affordable consumer credit undermines spending and weakens the economy, he said.

Paulson's announcement came as the Commerce Department presented more bad economic news. The Gross Domestic Product for the US in the third quarter shrunk at an annualized rate of 0.5 per cent - the worst in seven years.

"Today's GDP report reaffirms the serious challenges in our economy," Commerce Secretary Carlos M Gutierrez said. White House spokeswoman Dana Perino said the third quarter figures show the need for swift government steps to prevent further damage.

"The numbers are what they are, which is they're troubling, and this is why we are having to act and take such bold actions that we are taking," she said.

Other economic news on Tuesday showed consumer confidence rose slightly in November from an all-time low a month earlier. The independent Conference Board's index rose to 44.9 up from 38.8 in October.

In the newly-outlined programme for the ailing housing market, the nation's central bank will buy up to 500 billion dollars in mortgage-
backed securities, which have been backed by government-sponsored mortgage finance firms Fannie Mae, Freddie Mac and Ginnie Mae. The
Fed will buy an additional 100 billion dollars of direct debt obligations of these firms.

"This action is being taken to reduce the cost and increase the availability of credit for the purchase of houses, which in turn should support housing markets and foster improved conditions in financial markets more generally," the Fed said in a statement.

"Nothing is more important to getting through this housing correction than the availability of affordable mortgage finance," Paulson said.

"It will take time to work through the difficulties in our market and our economy, and new challenges will continue to arise," Paulson said, adding that the government was committed to stabilizing the financial markets and minimizing the spillover to the rest of the economy.

Source: Copyright 2008 dpa Deutsche Presse-Agentur GmbH

Thursday, November 27, 2008

6 Ways to Build an Effective Multicultural Recruitment Strategy

nov27leadweb.jpg

Today when I opened my e-mail I got this article from Rismedia that I think is very interesting. Feel free to share your opinion here.

By the Gonzales Group

RISMEDIA, Nov. 27, 2008-As our community profiles change, diversity recruitment has become more important and a priority for organizations. Qualified multicultural talent is in high demand and organizations are ramping up their search for the best and brightest multicultural stars in the industry. Having a workforce that is reflective of the community is critically important and ultimately leads to a positive experience for the multicultural consumer and your bottom line.

Here are some guiding principles to consider when developing a multicultural recruitment strategy:

1) Establish Clear Recruitment Goals. Be committed at the highest level of the organization. Establish a business definition and value statement for what diversity means to your organization. Ensure that management is on board with “measurements of success” for its diversity program. More importantly, have bonuses and other compensation factored in as incentives.

2) Leverage Useful Knowledge and Resources. Do your research. Leverage the latest research and hiring techniques to access and improve upon existing diversity recruiting systems.

3) Partner with Agencies that Specialize in Multicultural Recruiting. Partner with an agency that can support your organizations multicultural recruitment efforts like the Gonzales Group, that have resources and a strong network in the non-profit and for-profit sectors, major universities, and professional organizations.

4) Train Your Recruiters to Better Screen Multicultural Candidates. It’s a proven fact that untrained recruiters will give highest marks to people most like themselves in appearance and background.

5) Train for Success. Ensure you have the right orientation and training for new Multicultural recruits. This means having the right programs that are accessible and culturally correct and provide opportunities for professional growth.

6) Evaluate and Reward. Provide more than brochures and lip service. Be committed to making diversity a standard measurement of the performance evaluation process. Provide incentives to think outside of the box by having diversity goals tied to compensation for all levels of management.

Don’t go it alone. Find the right partner that can help you recruit multicultural talent for all levels of the organization. Multicultural recruits will respond most when they can culturally connect with an organization. A one-size fits all recruiting strategy is no longer a recipe for success.

At the Gonzales Group we provide recruitment services to help you recruit and retain talented Multicultural professionals that will build profitable connections with the Multicultural consumer.

For more information, visit www.thegonzalesgroup.com.

Tuesday, November 25, 2008

Victory in El Barrio

Victory in El Barrio

East Harlem tenants win one as British 'predatory equity' landlord collapses.

By Jennifer Janisch

The global economic crisis that has shaken the real-estate industry has one tenant organization in East Harlem celebrating victory over a British landlord.

Keywords: News, Class, Manhattan, Economy, Human Rights, Corporations, Activism, Housing & Development, Immigration,

The global economic crisis that has shaken the real-estate industry has one tenant organization in East Harlem celebrating victory over a British landlord.

After nearly two years of community organizing, demonstrations, an innovative lawsuit and international campaigning, Movement for Justice in El Barrio (MJB) — an East Harlem collective of mostly Mexican immigrants — is calling its battle with failed financial-services firm Dawnay, Day “a triumph of David and Goliath proportions.”

Dawnay, Day purchased 47 buildings in the neighborhood for a quarter of a billion dollars in March 2007. It was the British firm’s only foray into the U.S. real-estate market, following the lead of several large property firms that over-leveraged their investments in New York City residential buildings over the last couple of years and are now paying the price.

The London-based company, which manages more than $10 billion in assets worldwide, has become one of Europe’s most high-profile casualties of the international financial crisis. It is now under the administration of accounting firm BDO Stoy Hayward and the real-estate advisor DTZ, which are charged with restructuring the company and selling its property holdings.

Neither BDO Stoy Hayward nor DTZ would comment on the status of the transactions. But according to PropertyWeek. com, final bids were submitted November 7 by Threadneedle, F&C REIT Asset Management, Criterion Capital and Exemplar. Two unknown U.S.-based cash buyers are submitting bids as well.

‘INSPIRED BY TENANTS’

Organizing in the buildings began more than five years ago, when they were owned by Steven Kessner, who was once named one of New York’s ten worst landlords by the Village Voice. Originally, about 15 tenants met in the lobbies of their buildings to discuss ways to confront Kessner and get him to make repairs. They expanded their initiative to his other buildings.

Since they had little experience organizing, the tenants turned to Juan Haro, who once worked organizing restaurant workers, to help them develop a strategy.

“I was inspired by these tenants who wanted to initiate something and really just didn’t know how,” says Haro, the coordinator of MJB. “A lot of people have this stereotype that immigrants live in fear and don’t want to take on such a battle, but we found the opposite: tenants were fed up with the conditions they were living in and ready to take action.”

After MJB held protests to draw attention to Kessner’s negligent management practices in East Harlem, he sold his 47 buildings to Dawnay, Day. MJB decided to put the British financial firm on notice.

“We held a press conference warning Dawnay, Day, saying ‘Welcome to El Barrio. We will not be moved, we are here to stay,’” says Haro. “You may not know this, but you bought buildings where tenants are organized.”

Dawnay, Day representatives clearly stated their intentions to the British press.

“East Harlem is the last area of the whole of Manhattan being gentrified. Our intention is to build up,” Phil Blakeley, leader of the firm’s U.S. expansion, told the London Times. “We are not just looking at New York — that is just a start. Our aim is to have in excess of $5 billion within a short period — within a few years.”

Blakeley added that he was attracted by the opportunity to raise rents on vacant apartments. “With renovation, a flat could well take $1,700 a month once re-let on the open market,” he said, adding that long-term tenants could be bought out.

“They were planning to take advantage of New York’s lax rent laws,” Haro says.

RATS AND ROACHES

According to some tenants, the negligent maintenance continued under Dawnay, Day’s management. (The British firm could not be reached for comment.)

Andres Hernandez lives with his family in a Dawnay, Day building on East 117th Street. He gestures toward a gaping hole in his kitchen wall, near the stove. He says the superintendent replaced the apartment’s small boiler with an electric heater months ago, but has not yet sealed the wall shut.

“People in the building say they want to force all the Hispanics out and fill the building with white people,” he says.

Carolina Ortega has lived with her father and her children on East 116th Street for decades. She says Dawnay, Day has tried to force them out by ignoring their pleas for extermination of the rats and roaches that infest their apartment.

“They do things for the new tenants, but not for us,” she says. “We’ve taken them to court two or three times, but we haven’t said anything lately because my father doesn’t want to fight it anymore.”

MJB has filed a lawsuit against Dawnay, Day, claiming the company violated consumer- protection laws by using deceptive business practices. Despite the company’s financial turmoil, MJB says it does not plan to drop the suit.

MJB’s attorney, Ed Josephson, recently filed a motion to obtain Dawnay, Day’s financial records. He says the company was slapping tenants with suspicious bills, citing charges they did not owe.

“They invent phantom charges to make us leave here,” says Filiberto Hernandez, a mechanic who lives in a Dawnay, Day building on East 106th Street and is an MJB member. “They say the rent arrives late and they overcharge us.”

Tenants say the company offered them buyouts of $10,000 to vacate their apartments. They have also reported that Dawnay, Day charged them for ordinary maintenance and for washers and dryers that they do not have.

THE HARDER THEY FALL

Dawnay, Day isn’t the only private-equity company that over-leveraged its investments in rent-stabilized apartment buildings. A recent report by the Association for Neighborhood and Housing Development (ANHD) states that from 2006 to 2007, projected income — not actual income — was used to justify inflated loan amounts for an estimated 90,000 units of affordable rental housing in New York City.

Perhaps the most notable example was Tishman Speyer’s purchase of Stuyvesant Town and Peter Cooper Village from MetLife. The firm bought the 80-acre, 11,200-unit complex of mostly rent-stabilized apartments for a recordbreaking $5.4 billion in 2006. In late September, Standard and Poor’s downgraded ratings on 22 classes of mortgage-backed securities related to these properties. It estimates that the complex is now worth 10 percent less.

In Harlem, Riverton Houses and Savoy Park are on the verge of default as well. Their new owners failed to meet their projections that they could double or triple their income by bringing rents up to market rate. According to the ANHD report, which cites SEC “Free Writing Prospectus” filings, Savoy Park’s landlord had anticipated increasing its net operating income (NOI) from $7.4 million to $19 million over a five-year period. The owner of Riverton Houses believed it would increase its NOI from $5.2 million to $23.6 million in the same timeframe.

Although investors claimed they could turn over the rent-stabilized apartments at a rate of 20 to 30 percent each year, the reality is that tenants won’t move out voluntarily at that rate, as they know they can’t find equivalent affordable housing. The average annual turnover rate is 3 to 5 percent, making the quick profits these firms envisioned next to impossible without employing high-pressure eviction tactics.

ANHD deputy director Benjamin Dulchin says that despite tighter access to credit and the bursting of the national housing bubble, he doesn’t see a transformation yet. “I think these investments will slow, but firms will continue to argue that these assets are undervalued,” he says. “They’ll say ‘if only we can get rid of these pesky rent-stabilized tenants, we can reap a large profit.’”

Haro says it’s unlikely the tenants will have a cordial relationship with another big financial firm.

“We’re more ready than we were before Dawnay, Day bought these buildings,” he says. “The tenants know their rights and are ready to fight.”

Members of MJB were poised to travel to London to confront Dawnay, Day when they heard the news that the firm was collapsing and had to sell its property holdings. They recently held a march in East Harlem to celebrate their victory.

Hernandez says the Dawnay, Day tenants aren’t fearful of the future.

“We are very happy,” he says. “We feel it is a great success for us. [Dawnay, Day] is a powerful, rich company, and it has fallen as a victim of its own devices.

“We are a people that is fighting for the right to live with dignity.”

BIENVENIDOS AL ÁREA DE ORANDO, AQUÍ SIEMPRE ESTARÁS DIVIRTIÉNDOTE. El centro de la Florida compuesto por cuatros condados, Lake,...