Thursday, February 28, 2008 announces code of honor and a new service to assist Spanish speaking consumers secure real estate loans

For Immediate Release announces code of honor and a new service to assist Spanish speaking consumers secure real estate loans-
Initial program to focus on California and Florida

Jacksonville, Florida. – (February 25, 2008) –, the nation’s leading real estate educational resource for the Latino community, announced today that it has adopted “Impeccable Ethical Behavior,” as its code of honor, and introduces A..T. Funding, Inc. (ATF), a California based mortgage brokerage company, as its associate to start assisting consumers with their mortgage needs. The initial program will focus in Florida and California but the program will be available for applicants across the country. “In the last 4 years, I have had too many consumers ask REL to refer them to a lender or mortgage broker. After careful considerations and due diligence, REL has decided to start a relationship with ATF to assist those individuals secure a home loan and assistance in all aspects of real estate financing,” said William R. Arce, founder of and President of the Jacksonville Chapter of the National Association of Hispanic Real Estate Professionals.

“I am honored and delighted to become REL’s first certified affiliate. REL is an online resource that has developed the reputation as a premier and trusted provider of information related to the different components of the purchase of a home, from understanding a credit report to securing the right loan for the consumer,” said Armando Tam, President of A.T. Funding, Inc., based in Concord, California.

According to eMarketer, there were 15.7 million Hispanic internet users in the United States in 2005, rising to 16.7 million in 2006. The number of users is expected to grow by 33 percent over the next five years, reaching 20.9 million in 2010. “As a result of this fast-growing market segment, offers in its portal, direct access to real estate information, homes for sale, a real estate agent directory, and information on foreclosure prevention and predatory lending,” said Arce..

“There is certainly more that goes with the home buying process, what they can afford to pay monthly for housing so that they don’t get themselves into a home they can’t afford to pay in the case of an emergency or any of life’s unplanned events. This gives my clients a sense of security in the United States, just as our agent did for my family 20 years ago. Teaming up with REL is a great venture seeking the path of achieving the mission of increasing homeownership within the Latino community.” says Armando.

About Real Estate Latino, Inc.:

Real Estate Latino, LLC., based in Jacksonville, Fla., is the nation’s leading resource and provider of information via Its mission is to meet the real estate needs and objectives of our customers through the highest ethical and best professional services. Launched in 2004, was founded by William R. Arce to address Latinos real estate concerns about real estate. For more information please visit,

About A.T. Funding:
Armando Tam is the founder of AT Funding Inc. and has been in the real estate business for 6 years. ATF has offices in Concord, San Francisco and Miami. An immigrant himself from Nicaragua, Armando has been through the path of making a life for himself in the United States. A.T. Funding believes that Home ownership is one of the most important foundations for Latino’s coming into the United States.

Media Contact:
Dunia Arce
(904) 647-4420

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