Custom Marketing Solutions Raise Awareness, Drive Purchases
FORT ATKINSON, Wis.--(BUSINESS WIRE)--Cygnus Business Media, a leading diversified business-to-business media company, announced today that Marco Rodriguez will join the company as senior vice president of custom marketing. Rodriguez is a co-founder of Nuestra Casa International, LLC, a national Spanish real estate magazine in print and online. In 2007, Mr. Rodriguez along with the team of Nuestra Casa International, LLC launched new magazines in cities across the country to add to its current four publications in Illinois, Wisconsin, and Indiana. Today, they have publications in Orlando, Tampa, and Houston.
“The Hispanic market is one of the fastest growing demographics,” says Cygnus Business Media Co-CEO Carr Davis. “We are consistently asked by many of our advertisers about reaching this influential market. Marco will be a tremendous asset in how we reach this dynamic group."
Cygnus Custom Marketing has developed innovative programs for leading organizations interested in reaching their crucial client base for more than 40 years. Their client list ranges from Fortune 500 companies to small and mid-size companies.
“Content is what drives interest in our publications, on our websites and at our tradeshows," adds Davis. “What our Custom Marketing group is exceptional at is creating and distributing targeted content for our clients to their customers via a custom magazine, newsletter, website, digital offerings, magazine/catalogs and collateral programs. Marco has spent years developing magazines in the home services and building market and will be influential in leading our custom marketing group.”
According to the Custom Publishing Council’s 2007 Readership & Effectiveness Survey, 77 percent of readers agree that a custom publication gives them a more favorable impression of the organization that sponsors them. Cygnus’ own readership surveys have found that readers are more familiar with a clients’ products and their capabilities when targeted with a custom marketing platform or solution and are more likely to consider clients’ brands in their next purchase decision.
Rodriguez is particularly intrigued with the need for media products and interactive tools that effectively reach and communicate with the growing number of Hispanic-owned businesses and staff in the construction trades. "In my previous work, we launched a real estate publication to serve the Hispanic community," he says. "That background, combined with the reach that Cygnus has in construction, may be the foundation to meeting the information needs of an important segment of the market and serving our clients who wish to do so."
Cygnus Custom Marketing Solutions include print magazines and a broad range of Internet and web-based services designed to support sales’ efforts, enhance brand awareness, and strengthen customer retention. The group develops initial strategies and on-going content with turnkey solutions and distributes these through various platforms.
“Communication is essential in building loyalty with customers,” adds Rodriguez. “Building a custom marketing program assists in leveraging customer relationships and building a product or service brand in more focused forum. I am looking forward to working with the talented staff of Cygnus Custom Marketing.”
Cygnus Custom Marketing Solutions include custom magazines, brochures, newsletters, magazine/catalogs or magalogs, web site enhancements/community development through podcasts, forums, chats, webinars and podcasts.
Rodriguez succeeds Shari Dodgen. “Shari has been an extraordinary asset in the Cygnus Custom Marketing group and she will be missed,” adds Davis. “We wish her well in her new endeavor.”
Rodriguez is a graduate of The John Marshall Law School Chicago, the University of Illinois-Urbana Champaign with a Bachelors Degree in Finance, College of LAS. He is also an internationally-known speaker on Hispanic media.
Cygnus Business Media reaches nearly 15 million business owners, executives and professionals annually through its portfolio of over 175 media products. Its four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing - provide comprehensive, integrated advertising and marketing programs for Cygnus’ valued customers and clients. The company's leading business publications, tradeshows, conferences, websites, online products and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness as they strengthen customer/client relationships.