Tuesday, May 06, 2008

Zions Bank Launches Spanish Version of Web Site


SALT LAKE CITY, May 5 /PRNewswire-FirstCall/ -- Zions Bank today
announced the launch of a Spanish language version of its Internet site,
http://www.zionsbank.com/espanol.


The Web site is targeted at the growing
number of Latinos making financial transactions online. Nationally, 76
percent of bilingual Latinos use the Internet, according to a 2007 report
by the Pew Hispanic Center. Other studies indicate Hispanic entry into the
online marketplace is outpacing that of the general market.


More than 100 individual Web pages on the site allow consumers to
compare a variety of personal and business banking products to select the
best choices for their unique needs. The site allows users to locate branch
offices, read about Spanish-speaking community bankers along the Wasatch
Front, and learn financial tips. Also included are "Su Futuro Financiero"
consumer education columns written by Zions Bank's Sylvia Haro.


Businesses can take advantage of information about treasury management
services and international banking in Spanish. The pages also feature local
Latino-owned businesses that have been highlighted on Zions Bank's
"Negocios en Accion" weekly radio feature, also hosted by Haro.


"Zions Bank's new Spanish Web site helps reinforce our commitment to
serving the Latino community, and its launch coincides with the bank's
efforts to expand its services for Hispanics to even more branch locations
this year," said Joe Reyna, multicultural retail region president.
Plans are underway to continue expanding the content and features
available online in Spanish.


"Because more than half of Zions Bank's personal account holders are
enrolled in Internet Banking, we know it is a convenient service that now
can be used by our increasingly diverse customer base, including those who
prefer making financial transactions in Spanish," said Carl Snyder,
president of Zions Internet Banking.


Zions Internet Banking has garnered awards and recognitions for being
at the forefront of the online banking industry. In 2007, Zions Internet
Banking was named as a finalist in the in the 2007 Computerworld Honors
Program and was recognized for its extraordinary use of information
technology in the Finance, Insurance and Real Estate category. In addition,
Zions Internet Banking received the 2007 Utah Best of State award for
computer-related services.


A 2004 study by the consulting firm Speer & Associates ranked Zions
Bank's Web site as the No. 1 bank Internet site among regional banks with
assets between $15 billion and $25 billion. In the overall ranking of
Western Hemisphere banks, Zions ranked No. 7 just after multi-regional and
Canadian institutions. In 2004, financial services consulting firm Javelin
Strategy & Research published a survey that ranked Zions Bank's online bill
payment system (http://www.zionsbank.com/) No. 1 for its services and
features. In addition, Javelin ranked Zions Internet Banking No. 3 for its
identity fraud prevention, detection and resolution capabilities.


Zions Bank, a subsidiary of Zions Bancorporation (Nasdaq: ZION),
operates 138 full-service branches and nearly 200 ATMs throughout Utah and
Idaho. In addition to a wide range of traditional banking services, Zions
offers a comprehensive array of investment, mortgage, and insurance
services, and has a network of loan origination offices for small
businesses nationwide. The company is also a leader in providing electronic
banking services, including odd-lot electronic bond trading. Founded in
1873, Zions has been serving the communities of the Intermountain West for
135 years. Additional information on Zions Bank is available at
http://www.zionsbank.com/.

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