Tuesday, November 13, 2007


Casa Latino Real Estate Forges Relationship with RealEstateLatino.com

CHICAGO, ILLINOIS November 12, 2007 Real Estate News (PRLEAP.COM)

Casa Latino Franchise Corporation, the nation’s leading Latino real estate brand has partnered with Jacksonville, FL based RealEstateLatino.com to provide services and exposure to its growing army of real estate agents. RealEstateLatino.com, the nation’s leading provider of real estate resource and information with the mission of increasing homeownership opportunities within the Latino community, was founded in 2004 by William Arce, a real estate broker and former HOGAR Fellow at the Congressional Hispanic Caucus in Washington, DC. Robb Heering, Casa Latino’s founder and CEO said he first heard of Arce in 2005 when Casa Latino was preparing to expand it’s one office operation into the national franchise model that exists today.

“Although I had telephone conversations with William Arce in the past about some possible synergies, it wasn’t until we met at the NAHREP conference in Orlando, FL that we began serious discussions about the ability to work together. By chance, we were seated at the same table during a meeting of NAHREP Chapter Presidents. I am the President of the Connecticut Chapter of NAHREP and William leads the Jacksonville, FL Chapter” Heering stated.

Commencing on or before January 1, 2008, Casa Latino franchise owners, brokers and agents will be posting real estate listings on RealEstateLatino.com. Casa Latino’s agents will receive discounted membership, services, and products at RealEstateLatino.com. William Arce stated that “Casa Latino is well positioned to dominate the Latino real estate space. Their philosophy, expertise and understanding, combined with the tools and resources they provide to their franchise owners, agents, and clients will help them in continuing to grow their brand as America’s leading Latino real estate agency”.

About Casa Latino Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhance a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity.

Casa Latino has awarded franchises in several states and is executing an aggressive growth plan in the USA and many other countries. The company is headquartered in Southbury, CT with a national franchise sales office based in Dallas, TX.

PRESS CONTACT: Casa Latino Franchise Corporation (203) 262-4185CasaLatino.com

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