Wednesday, August 27, 2008

San Francisco Bay Area Welcomes Casa Latino Real Estate

The Greater San Francisco Bay Area welcomes its first Casa Latino Real Estate franchise this week.

The national leader in the Hispanic real estate market has announced the opening of Casa Latino Bay Area Realty at 555 Twin Dolphin Drive, Redwood City, CA.

Casa Latino CEO Robb Heering stated that "our entry into the Bay Area is critical to our continuing expansion as the leader in multicultural real estate. The Bay Area is a very diverse, deserving and desirable market.

Real estate broker, Carmen Chong will manage the Redwood City office. With almost two decades of mortgage experience, Carmen is also the President of CC Legacy Financial Corporation, a Redwood City based mortgage brokerage. Her mission is to fulfill the real estate needs of all communities, especially of the rapidly growing Hispanic population in the San Francisco Bay Area.

Heering further stated “Carmen is exactly the type of dedicated and ethical real estate professional that we need to carry our flag in the Bay Area. Carmen is a hard working, intelligent and committed professional. She was born and raised in Nicaragua from Chinese descendants. She’s a graduate of San Francisco State University and has extensive local ties. While we expect the Redwood City office to grow its roster of agents quickly, the management team currently includes Ana Alvarez, a real estate finance pro and Viviana Bolivar, a veteran of the legal, title and escrow industry. The leadership team at Casa Latino Bay Area is tremendously well qualified, and we anticipate they will quickly obtain considerable market share.”

Earlier this year, Casa Latino awarded an area development contract to TAW, LLC, whose principals will award individual franchises as well as own and operate several Casa Latino Real Estate franchises throughout the region. Additional offices will soon be opened in Hayward, Pittsburg, Oakland, San Francisco, San Jose, Daly City, and other communities.

A grand opening celebration will take place August 28th at 4pm at Casa Latino Bay Area Realty, 555 Twin Dolphin Drive in Redwood City.

About Casa Latino Franchise Corporation

Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles, bolstered by the fact that those needs are not being effectively served by any other national brand. While the company serves everyone, regardless of heritage, the company’s model is designed to provide superior service to a multicultural market. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhance a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino has awarded franchises in 14 states and is executing an aggressive growth plan in the USA and several other countries.


Media Contact

Bill Arce

Casa Latino


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