Wednesday, February 03, 2010
Casa Latino International Enters Global Expansion Phase
(ORLANDO, FL) -- Casa Latino International, an Orlando-based multicultural real estate firm, has launched a global development initiative to expand the Casa Latino brand into select markets in South America and Europe, further strengthening the real estate franchise brand beyond the U.S. territory.
The expansion of Casa Latino International into the worldwide marketplace will establish partnerships with foreign real estate professionals, agencies and brokerage firms to create an access point to the U.S. realty markets, including access to the Multiple Listing Service (MLS).
Sonny Buoncervello, president of Casa Latino International, is spearheading this global marketing initiative with the support of Dream Factory Productions, a multicultural marketing and advertising agency with experience in the development of brands in global markets.
"Casa Latino International is creating ambassadorial-style partnerships with real estate professionals to enhance their business with residential and commercial MLS inventory from the American market in their language," said Buoncervello. "We are launching boutique real estate centers abroad to serve the interests of their citizens in popular destinations within the U.S."
Buoncervello has over 35 years of experience in the real estate business and played a pivotal role in the development of two of Central Florida's most beautiful resort communities, Celebration and Reunion, which gives him a unique advantage in real estate market development. In his desire to expand the Casa Latino brand internationally, Buoncervello recently brokered a Master Franchise Agreement with Eros Spinozzi, President of Italico Srl, to develop the Casa Latino brand throughout Italy.
During the first quarter of 2010, Casa Latino International plans to expand the real estate brand to Mexico, Costa Rica and Brazil, all countries that offer excellent market potential given the established travel routes to U.S. airports with a constant flow of tourists and business travelers.
Through the establishment of partnerships with agents and brokerage firms in the Latin American territory, as well as in Spain and Italy, customers will benefit from the opportunity to purchase real estate in many of the most popular destination cities in North America--a growing trend in countries with strong middle class segments.
Since many are likely to be unfamiliar with real estate transactions in the U.S., Casa Latino International's offers foreign real estate brokers the value-added benefit of making available a full range of resources, including MLS inventory, financing options, title assistance and bilingual support.
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