Tuesday, September 29, 2009

Hispanic Homeownership Dropped to 49.1%


Homeownership fell in '08; Asians hit worst
By ALEX VEIGA (AP) – Sep 21, 2009

LOS ANGELES — Asians, many of them living in foreclosure-ravaged California, suffered the sharpest drop in homeownership last year, eclipsing declines felt by whites, blacks and Hispanics, according to new Census data.

The decline was surprising, because Asians tend to earn more than other minority groups and have less debt. But one out of three Asian homeowners lives in California, which has seen foreclosure rates skyrocket and home values plummet since the housing bubble burst. And that appears to have disproportionately exposed them to the effects from the housing collapse, experts suggested.

The U.S. homeownership rate fell to 66.6 percent last year, the lowest in six years, after hitting a peak of 67.3 percent in 2006, according to figures from the American Community Survey, which was released Monday by the U.S. Census Bureau.

Homeownership for Asians fell 1.24 percentage points last year to 59.4 percent.

The decline was 0.88 percentage points for blacks to 45.6 percent. Hispanics experienced a similar decline, down 0.80 to 49.1 percent. Whites suffered the smallest decline, down 0.40 to 73.4 percent.

But because Asians only represent 3.3 percent of all U.S. homeowners, the decline in the number of black and white households was greater. The number of Hispanic homeowners actually rose, reflecting trends in immigration and higher birth rates.

Nevertheless, as a population group, Asian homeowners fared far worse than others.

That revelation surprised some experts such as Edward Wolff, an economist at New York University.

"Based on their income and relatively low debt, one would expect that they would have a smaller decline in homeownership," Wolff said.

The median annual household income for Asians was just over $70,000 last year, higher than for any other racial group.

"It's possible that it's a regional effect," Wolff suggested. "There's a high concentration of Asian-Americans in California, and California got particularly hard hit by property (price) declines and high foreclosure rates."

While foreclosures have been declining on a monthly basis in California this year, the state continues to have the most foreclosures in the country and one of the highest rates of foreclosure-related filings, according to RealtyTrac Inc.

The drop in homeownership is a reversal after the housing boom years, when minorities in the U.S. took advantage of easy access to financing and became homeowners.

Minorities haven't lost all the gains reaped during the housing boom years, but data from 2009 could begin to show otherwise, said demographer Mark Mather with the Population Reference Bureau in Washington D.C.

"So far these rates are still higher than they were back at the beginning of the decade, but it could be that this data are too young," he said. "We need to wait for the 2009 data because we're really just capturing part of the recession at this point. And the really high double-digit unemployment didn't hit until earlier this year."

Jennifer Nguyen and her husband Mike Truong are among this year's once-again renters, who will be counted in the 2009 Census survey that will be released next year.

The couple owned a townhome and sold it in 2004, making a $200,000 profit that they put toward a $555,000, three-bedroom, two-bath house in Anaheim two years later.

But financial problems mounted after Troung, a truck driver, saw business slow along with the economy. The couple fought to hang on to their home, but couldn't refinance because the property's value had dropped sharply. Attempts to get their mortgage loan modified also failed.

In June, the bank took possession and sold it at auction.

"At that moment my body was numb," Nguyen, 30, wrote in an e-mail. "Our first chapter of our life has been shredded and we are now ready for a new fresh start."

AP data specialist Allen Chen in New York contributed to this report.

On the Net:
Census Bureau: http://www.census.gov

Friday, September 25, 2009

Consumers Group Takes Mortgage Modification Programs to Task

By David Morrison
The National Consumer Law Center, a Washington based consumer protection organization released a 50 page report sharply criticizing federal, state and local mortgage modification programs for not really pushing mortgage servicers to help homeowners.

“Ultimately, under most of the existing foreclosure mediation programs servicer discretion prevails,” the report said in its executive summary. “If the programs continue to demand little or no accountability from servicers, they will likely go the way of other efforts to control foreclosures that relied on voluntary compliance by the lending industry. They will become another piece of imagery the industry uses to support its

claims that voluntary efforts work, that statutory and other government mandates for loan modifications are unnecessary, and that jargon about the benefits of communication can solve the foreclosure crisis.”

In order to better the process for consumers, the NCLC recommended forcing mortgage servicers to disclose more about their modification calculations, bargain in good faith and not allow judicial or non-judicial foreclosures to move forward unless the servicer can show it has tried in good faith to modify the mortgage.
The National Consumer Law Center, a Washington based consumer protection organization released a 50 page report sharply criticizing federal, state and local mortgage modification programs for not really pushing mortgage servicers to help homeowners.

“Ultimately, under most of the existing foreclosure mediation programs servicer discretion prevails,” the report said in its executive summary. “If the programs continue to demand little or no accountability from servicers, they will likely go the way of other efforts to control foreclosures that relied on voluntary compliance by the lending industry. They will become another piece of imagery the industry uses to support its

claims that voluntary efforts work, that statutory and other government mandates for loan modifications are unnecessary, and that jargon about the benefits of communication can solve the foreclosure crisis.”


In order to better the process for consumers, the NCLC recommended forcing mortgage servicers to disclose more about their modification calculations, bargain in good faith and not allow judicial or non-judicial foreclosures to move forward unless the servicer can show it has tried in good faith to modify the mortgage.

Source: Credit Union Times

RELN Weekly Real Estate Blog-Briefing


• Maine Warns of Phone Housing Scam
Homeowners in Maine have been receiving phone solicitations of fake foreclosure or refinancing help and the Maine Housing Authority is warning them to watch out for more housing scams.... Read more »

. Mortgage Applications Up Again After Rate Decline Read more »

. Home seminar offered by Hispanic agents
AZ Central.com - Craig Anderson - ‎Sep 23, 2009‎
The Hispanic Association of Real Estate Professionals event will be 10 am to 5 pm at Christown Spectrum Mall, 1703 W. Bethany Home Road. Read more »

Interested In Targeting The Latino Market?

Real Estate Latino Network Can Help! We offer our clients agents and brokers a full complement online marketing solutions, managed by a Latino culturally diverse team with bilingual capabilities and over 10 years of real estate experience. We focus on helping real estate professional and agencies communicate effectively to Latino buyers and sellers with culturally relevant online marketing. Target marketing that converts leads into closed deals!

Friday, September 18, 2009

Another Sales Spike But Prices Down.OverView

Existing-home sales – including single-family, townhomes,
condominiums and co-ops – rose 7.2 percent to a seasonally
adjusted annual rate of 5.24 million units in July from a
level of 4.89 million in June, and are 5.0 percent above the
4.99 million-unit pace in July 2008. The last time sales rose
for four consecutive months was in June 2004, and the last time
sales were higher than a year earlier was November 2005.

Lawrence Yun, NAR chief economist, said he is encouraged. “The
housing market has decisively turned for the better. A
combination of first-time buyers taking advantage of the housing
stimulus tax credit and greatly improved affordability conditions
are contributing to higher sales,” he said.

Total housing inventory at the end of July rose 7.3 percent to
4.09 million existing homes available for sale, which represents a
9.4-month supply at the current sales pace, which was unchanged from
June because of the strong sales gain. Raw inventory totals are
10.6 percent lower than a year ago when the number of unsold homes
was at a record.

The national median existing-home price for all housing types was
$178,400 in July, which is 15.1 percent lower than July 2008.

In new sales there were also month-to-month increases in activity but
decreases from a year ago. Sales of new one-family houses in July 2009
were at a seasonally adjusted annual rate of 433,000, according to
estimates released jointly August 26th by the U.S. Census Bureau and
the Department of Housing and Urban Development. This is 9.6
percent (±13.4%) above the revised June rate of 395,000, but is 13.4
percent (±12.9%) below the July 2008 estimate of 500,000.
The median sales price of new houses sold in July 2009 was $210,100;
the average sales price was $269,200. The seasonally adjusted estimate
of new houses for sale at the end of July was 271,000. This represents
a supply of 7.5 months at the current sales rate.

There are several pieces of good news in these reports. The decline
in sales actvitydefinitely has stopped for at least the last several
months. In addition, total inventory in both resale and new homes
is slowly declining. Finally, prices are still dropping (good news
for buyers) but there is a good deal of analysis that points to a potential
bottom--whether temporary or more permanent--in the current environment.

Wednesday, September 16, 2009

CLose More Leads With RELN's Solution! RE-Think Latino


Online Marketing Solution for Bilingual Real Estate Agents and Brokers

Most real estate agents and brokers today are faced with tighter budgets, and the marketing dollars that they do have are being shifted ever-increasingly to digital media. Now more than ever in these tough economic times, you must have the ability to measure and demonstrate ROI; and you need to focus on the most efficient way to reach new and existing customers.

RealEstateLatino.net (REL) offers bilingual agents and brokers an effective and affordable alternative to traditional high-cost marketing media, delivering high-quality phone-verified leads, right to their inbox.

Only quality leads - Never recycled! How can we do this? For over five years our company has been a leader in the online Latino real estate market. REL’s affiliated websites have become trusted allies for thousands of Latinos looking for a trusted advisor, who will guide them along the process of buying their home. We deliver true leads: Real people wanting to engage with an agent who is willing to take the time to explain the real estate process, find the home, and help them negotiate and close the deal.

You are always in control! Real Estate Latino Network offers territorial exclusivity to agents and brokers (one city or two towns). We are not in the business of selling leads; we are in the business of generating and converting potential leads that will help our clients greatly increase their online market share. We invest large amounts of time and efforts helping our clients stay in touch with the lead, and provide them with online tools that make the follow-up process easy and accessible from any computer that has internet access.

Unlike any other company, we work closely with our clients to customize their online marketing campaign based on their needs and target demographics. For example, if you do business in Miami you might also want to consider the growing number of Latin American buyers who now call South Florida home. The internet, via RealEstateLatino.net, is the natural place to meet these buyers.

Who benefits from this service? Any agents or brokers seeking to expand their online Latino market share, without having to become a real estate marketing expert, and without having to spend excessive marketing dollars. We recognize that each one of our clients is unique, and our team of professionals would be delighted to tailor our services to your needs, to ensure your complete satisfaction.

Following is a list that describes some typical REL clients:

•An agent or broker who has tried similar services but has not seen the desired results
•An agent or broker wanting to expand his or her online business by targeting the Latino community
•An agent or broker who does not want to bother with all the time and challenges related to the marketing of their services
•An agent or broker who is simply seeking an online presence
•An agent or broker needing a Spanish site in order to complete his/her bilingual service offerings
•An agent or broker who is willing to create a strategic partnership with an online marketer who can guarantee results in the Latino market, and beyond.
To schedule a confidential, no obligation online presentation, just write us an e-mail and send it to info@realestatelatino.com, or call REL toll-free today at 1-888-934-9779.

HomePath® Renovation Mortgage Financing, a Great Opportunity for a Home Buyers

By Bill Arce.
Fannie Mae offers buyers an opportunity to purchase their primary home in need of renovation to include the rehab cost in the home loan. This special financing is available if purchase a Fannie Mae home, make sure your real estate agent and lender are aware of this program.

This program is available only on homes you make your primary residence and offers these benefits:

•Financing to fund both your purchase and light renovation
•Low down payment and flexible mortgage terms (fixed-rate or adjustable-rate)
•Down payment (at least 3 percent) can be funded by your own savings; a gift; a grant; or a loan from a nonprofit, state or local government, or employer
•No mortgage insurance*
•HomePath Renovation Mortgage financing is available from several lenders, make sure to ask for a bilingual representative.

More Free Tips and Advise @ www.RealEstateLatino.com

Monday, September 14, 2009

Acculturation vs. Translation


Acculturation vs. Translation: Your Path to Cultivating the Latino Real Estate Market
by Bill Arce
Real Estate Agents cannot simply apply directly to the U.S. Latino market the conceptualizations or marketing strategies that work with the general real estate market. Many factors – financial, historical, background, cultural, demographic and expectations -- place Latino real estate consumers in a different category, making essential for professionals to RE-Think Latino. A combination of Brand awareness and trusted advisor are product elements deemed important by Latino consumers, especially first time home buyers.

For many agents’ website, direct translations and usage of traditional online marketing strategies tend to miss the emotional and culturally relevant elements involve in the home purchasing for any Latino family. Some results will be there, but not with the sales volume, strength and recall that a truly culturally-attuned online marketing and co-branding efforts that Real Estate Latino Network can reach for your company.

Make no mistake, the integration of generations and diverse countries of origin within the U.S. Latino market has created a complex culture that requires experience and research to understand, Real Estate Latino Network with over 5 years on the market can assist you reach this market of opportunity. The time to act is now! Visit www.RealEstateLatino.net for more information.

Wednesday, August 19, 2009

New Hispanic Demographics. We Must Re-Think Latino


This information is from the Wall Street Journal:

•Hispanics now account for more than 15% of the U.S. population
•Hispanics control more disposable income than any other minority group. The figure stands at $860 billion a year and is expected to hit $1.3 trillion by 2012.
•Between 2000 and 2007, 16 states -- among them West Virginia, Illinois and New Jersey -- saw their white population decline, according to the new Census data. Over the same period, whites accounted for a majority of population growth in only 11 states.
•According to the Pew Research Center, whites are projected to make up only 45% of the working-age population in 2050, down from 68% in 2005.
•The center projects that the share of Hispanics in the working-age population will double rising from 14% to 31%.

Read the WSJ article here

Utilizing Email Marketing To Generate More Leads


Utilizing Email Marketing To Successfully Expand Your Real Estate Business
By Bill Arce

If you are looking for ways to improve your lead generation strategic, “Email Marketing” could be an affordable option available to you. Using email marketing to generate new leads is easy and it could even be more effective than traditional cold calling or real estate farming. Here I give you some tips that can help you set up your own email marketing campaign.

Are You Ready?

Before getting ready to blast your email contact list with your newsletters, you need to plan your email marketing campaign carefully. How can you do it? Very Easy! First, make sure that your website info is up-to-date. If you are planning on promoting just one service (e.g. an open house or a new listing) you could direct email receivers to a “landing page” with more elaborated information. If you just want people to know about resources available in your website, then you can just send them a link to your site home page for more references.

Free Vs. Email Marketing Service:

It is no secret, if you can send an email from your email client like Microsoft Outlook; you are able to send emails to several contacts in your address book at once. Bud, would it look professional? Provably it will not. This is one of the reasons why using an email marketing company to assist you managing your email marketing campaigns make sense.

Virtual companies like IContact.com, ConstantContact.com and StreamSend.com can offer a variety of tools that will help you create, manage and gather data from your email marketing campaigns. Price varies, but they all offer new clients a free trial that to give you an opportunity to get a feeling which company will work better for you.

Building Your List:

Ok, now you know how to create an email marketing campaign, but how useful this is if you don’t have a list of emails to target. First, I would start by gathering emails from family, friends and colleagues. Then, I will add email addresses from past satisfied clients to my master list. Finally, I will make it easy for new potential clients to share their emails with me.

How to capture new emails:

Your main goal is to constantly maintain a flow of new email coming to you, to achieve this an smart agent only need to do one thing, ask for it,. How? Here are some ideas.

 You can solicit emails by simply have a Newsletter sign up section in your website
 Offer free information articles and eBooks to visitors willing to give you their email address
 Offer a “Free Consultation Section” on your site where visitors can ask you questions
 Ask for emails in open houses sign up sheets
 Include emails as part of your client intake form
 Ask for emails at homebuyer seminars sign up sheets

Don’t Forget:

Never spam, when you send emails give the option to unsubscribe to your email marketing campaign if your recipients feel they didn’t ask for the email or just don’t want to receive anymore emails.

Let people know that you will protect their private information and that their emails will never be shared with another company.

Be consistent, don’t just send an email campaign this month and not the following month, to be successfully you must make sure that you will be able to maintain those emails coming at list once a month.

For More Information Bout Our Services Visit www.realestatelatino.net

Tuesday, August 18, 2009

RealEstateLatino.com continues providing Free Services to the Latino community in the US.



RealEstateLatino.com-a leading bilingual online real estate community based in Jacksonville, FL continue providing Free Services to the Latino community in the US.

We are experiencing a very challenging and fast changing real estate market with a lot of opportunities for Latinos to buy their dream home, but these opportunities can be easily out of reach to many Latinos for lack of information or knowing where to find resources, said Bill Arce, President and CEO of Real Estate Latino Network.

Record low Interest rates, new down payment assistance program like the federal tax credit, first time buyer program under the Neighborhood Stabilization Program, just to name a few, are examples of resources available to Latinos NOW, continue, Mr. Arc. RealEstateLatino.com offers free access to detailed information to these and more resources available across the border in Spanish.

RealEstateLatino.com not just offer FREE real estate information and resources, as a part of a its commitment to assist a Latino homebuyer reach the “American Dream”, REL provides homebuyers with an unique professional matching service. Latino buyers looking to purchase a home in the US can ask REL to be referred to one of the many REL’s certified real estate agents to help them find, negotiate and close on their dream home.

RealEstateLatino.com is taking daily applications from ready to buy buyers looking to purchase a new home within 90 days. We are currently offering exclusive territories in Florida, Texas and California, if you are a broker/owner and would like to know more about this great offer, email me at info@realestatelatino.com or just call our company 888-934-9779.

Rene Lugo
Account Manager

Real Estate Latino, LLC

$8,000.00 Federal Tax Credit-What You Need To Know

BIENVENIDOS AL ÁREA DE ORANDO, AQUÍ SIEMPRE ESTARÁS DIVIRTIÉNDOTE. El centro de la Florida compuesto por cuatros condados, Lake,...